Here at Beautiful Brands we are always excited to introduce new ethical brands. New to our portfolio is Fifi & Friends ( Kind Baby Care ). Founded by devoted mother and beauty entrepreneur, Tamara Ecclestone. Tamara's daughter Fifi has just turned four years old, she wanted to bring to life a brand that is affordable and accessible for all parents. Tamara tells us, " I'm so excited to have Fifi & Friends come to life. I have wanted to do something that involved Fifi to do with parents, children and babies for a really long time. My world revolves around her, so it was a natural thing to do." The brand first launched just under a year ago ( April 2017 ) as an honest and non judgemental content hub, catering to parents at all stages of parenthood. Soon after the natural collection of bath and body products was launched to great reviews. Fifi & Friends is hypoallergenic, with vegan and vegetarian friendly products. The entire range is from from parabens, sulphates and silcones - best of all it is suitable for newborns.

Fifi & Friends is now available at Mumzworld The range will be available on our website in the coming weeks , we will announce this on Social Media. Follow Beautiful Brands here.

The range compromises of 15 bath and body products for babies. We have put together in this blog our Top 5 go to Fifi & Friends products.

Fifi & Friends - RESCUE CREAM

The Rescue Cream is their best seller. This wonder cream works to heal chapped skin with highly conditioning and repairing ingredients. The two key ingredients are moisturising shea butter and olive oil. The rescue cream is suitable for multi use, it provides a protective layer to help restore skin back to its soft condition. Cure rashes from cheeks irritated by teething or ecezma flare ups with the Rescue Cream. AED45 


The Heavenly Scented Baby Mist smells like fresh baby linen, best of all it is alcohol free. The perfect mist for Dubai's sticky summer climate, the naturally fragranced baby water refreshes, whilst the organic Aloe Vera soothes. The Heavenly Scented Baby Mist can be sprayed on linen and toys for a more comforting scent. AED80


The Daily Bottom Butter is gentle and effectiev for daily us, It acts as a natural barrier between skin and nappy. The nappy rash is an ideal butter to use to prevent and protect from stingy nappy rash.


A popular shampoo for babies and children with curly hair. This shampoo cleanses and hydrates frizzy and knot prone hair. With a tear free formula that contains organic aloe vera. For the most wildest of tresses why not team the Gentle Taming Shampoo and Conditioner with Fifi and Friends, Conditioning Detangling Spray. A spray that will brush out the tightest of knots after a hair wash with the gentle taming range. AED60


A perfect addition to the Gentle Taming Shampoo, Fifi and Friends is one of the only baby brands to provide a conditioner for your babies locks too. This creamy conditioner helps detangle and tame locks with Organic Aloe Vera. Keep hair healthy and bouncy with Fifi & Friends. AED60




By Lucy Chan