What we wish we’d known first time around. From parents of an 18 month old and a newborn.


At Beautiful Brands we pride ourselves on bringing conscious beauty choices to families. We love nurturing Mums and Dads with the opportunity to buy baby products that tie in with their ethical shopping choices. Our number one baby product is Water Wipes. The popularity of this brand has grown organically; we believe it is because their consumers share a common interest – chemical free choices for their babies and children. 


Our lovely customers and fans of Water Wipes, Chris & Sarah are parents to an 18 month and a new born. Their blog, “ What We Wish We’d Known First Time Around “ is a relatable account of their journey as first time parents.


1)     Not to compare our baby to others.

Our son started teething early but has only started sleeping through the night recently, despite confidently taking a picture of that milestone card when it first happened after a couple of months! For others it will be totally different but they all get there when they’re ready.


2)     There’s no right way to bring up a baby.

Listen to all the advice from family and friends (there will be some gems in there!) and then do what works for you. Different things work for different babies and you’ll find your way, probably by trial and error.

3)     The internet can be a confusing

The internet can be a confusing place, especially in the middle of the night. It’s full of contradictory advice and opinions. Don’t overthink things and trust your instincts.

4)     Most problems self-correct.

Each stage comes with its own surprises, both good and bad, but each one only lasts for such a short time. Your baby is developing and learning all the time.

5)     Every parent has their own battles.

It can feel like everyone knows what they’re doing except for you. Often you only hear the good bits but everyone’s just working it out as they go.

6)     Make time for yourself.

Having a baby can be all consuming. Take family and friends up on their offers of help and make time for hobbies, friends and partners. The chances are, the happier you are, the happier your baby.

7)     Get up and out.

Try to get showered and dressed at the start of each day, even after a bad night. It normally helps. See friends, go to coffee, go on holiday. None of these things are as easy with a baby and but there’s a lot of fun to be had and you get more confident with each trip.

8)     Don’t be too hard on yourself.

You don’t have to love every minute to love being a parent. Some days are a battle and nothing will go right. Enjoy all the others.